- Was founded in 2011 as a social business venture by Maxie Matthiessen, Veronica D’Souza and Julie Weigaard Kjær. Ruby Cup manufactures sells and donates menstrual cups – terming their product Ruby Cup. It applies commercial strategies and commitment to sustainable social objectives. Through tying global sales to menstrual cup donations, Ruby Cup endeavor to improve menstrual hygiene for women and girls, making a positive change to education, gender equality and the potential of young women.
