Aiming to generate an idea in which private enterprises find an extraordinary and profitable promotional jeans, which can be easily remembered, that generated royalty from potential consumers, while making a commitment to education and culture sharing with popular sectors, Cinepop is born.
Promotional means in which investors, experts in MOVIES, COMMERCE and ADVERTISING, join together in order to create a business and social project, all in one. A project allowing to make THE MOVIES ACCESSIBLE TO EVERYONE, to those who, for different reasons, have no access to conventional movie theaters.
Cinepop is a profitable project for the associated brands, which allows them to make a commitment with low-income sectors of the Mexican society, while generating loyalty from consumers towards them, achieving immediate results linked to sales.
CINEPOP has developed a magnificent forum for 100% moving audiovisual projection, capable of taking the MOVIES FREE OF CHARGE to any place in Mexico.
The combination of giant screens with state-of-the-art technology, first-level commercial family films, new and accessible food and products, along with a trained human team, attentive to the full satisfaction of spectators, make CINEPOP a fantastic attraction in town with scarce entertainment opportunities.